The Top 10 Major Benefits of Guest Blogging Beyond Linking
By 2020, there will be over 31 million bloggers in the US alone.
Because it can help to drive conversions, blogging isn’t only about individuals anymore. Businesses big and small are getting involved in blogging. But running a successful site takes more than paying for advertising space and putting out blog content on a regular basis.
Guest blogging is one way to make your site more successful. Though it may seem like a lot of work to seek out those relationships and create content that’s not for your site, the benefits of guest blogging can’t be overstated.
Keep reading to find out what the top 10 benefits of guest blogging and all the way it helps you drive conversions.
1.) Quality Traffic
Paying for traffic can drive viewership. Once you stop paying for that traffic, there’s no guarantee you’ll continue to see those increases.
Guest posting with great content will bring quality traffic to your site. That’s especially true if you’re guest posting on an authority site.
2.) Develop Your Writing
Other writers and bloggers may have different styles and ways of getting their message across. They may offer suggestions to improve your writing, your style, and your strategies.
Guest posting also encourages you to always proofread your work. Good content isn’t only about great information, it’s about grammatically correct content that’s spelled and style correctly.
This is directly linked to your credibility. Some readers simply won’t trust someone that they don’t understand or who has spelling mistakes.
3.) Reach New Audiences
The more people are reading your site, the more conversions you’re going to see. If your site doesn’t have a big audience or strong authority, even really great content isn’t going to drive those conversions.
Posting on a larger, authoritative site can help you reach audiences that wouldn’t have otherwise found you.
4.) Strengthen Your Authority
The more domain authority your site has, the higher you’ll rank in organic searched. The higher you rank, the better your chances for converting are.
Domain authority is based on age, popularity, and size. Guest blogging doesn’t directly influence one of those three factors. But it does help build your reputation as an expert in your particular niche, which can contribute to your popularity.
5.) Drive Social Media Shares
66% of marketers use blogs in their social media content. If you can get your blog post shared on social media, you’re going to increase the size of your audience.
Some sites have a strong social media following. Guest posting to those sites increases the chances that your site is going to be shared.
You can help those chances by embedding shareable content in your post. For example, including an infographic can get you more social media shares.
6.) Drive Social Media Followers
There are 3.2 million active social media users around the globe. That’s a huge potential audience that guest posting can help you plug into.
When a large, authoritative site posts your content in a guest post, they’re essentially saying that you’re credible and trustworthy. That sends a positive signal to their followers. It makes them more likely to follow you then had they found you otherwise.
And if you keep putting out great content that appeals to that audience, they’ll become part of your regular audience. This increases your popularity and drives conversions.
7.) Build Business Relationships
In order to build business relationships, guest posting has to be about more than providing a guest post and then forgetting about it.
When you engage with the audience where you posted, you build trust with them. You can do this by replying to their comments and answering their questions.
You should also talk to the blog owner or editor of the site a week or so after you’ve posted. Ask them how they post performed for them and if they have any feedback.
By talking to the site owner, you’re demonstrating that you don’t just care about the link. That can lead to more guest posting opportunities and partnerships.
8.) Expand Your Personal Network
Beyond business relationships that can be built with other blog owners and editors, guest blogging can help build a personal network.
There are websites that dedicated to guest posting or providing guest posts for websites. They often have a community of writers that you can engage with through e-mail subscriptions and other platforms.
By becoming an active member on these sites, you can build a personal network of bloggers and site owners. This gives you a chance to share ideas and strategies as well as create partnerships.
9.) Build Your Portfolio and Credibility
When you guest post, you’re building a stronger portfolio. Having your work posted on other websites shows that you’re reliable, credible, and trustworthy.
This comes in handy when applying for other writing jobs or looking for places to guest post. It demonstrates that you’ve been published on more than just your own website.
10.) It’s An Important Link-Building Tactic
Hyperlinks allow users to navigate across pages on the internet. Link-building involves creating hyperlinks to your website.
It’s an internal and external process. Hyperlinks can come from other websites to your own. They can also be created between pages on your own site.
Link-building is an important part of SEO because search engines read the various links to your site. The more websites linking to your site, and the more links between pages on your own site, the better.
By guest blogging on other websites, you’re building external links to your site. In the eyes of a search engine crawler, that makes your website look better. This will help you rank better among your competitors.
But instead of just looking at it as a link-building tactic, ensure that you’re providing good quality content for guest posts. That’s the key to realizing the other benefits listed below.
More Benefits of Guest Blogging and SEO
The benefits of guest blogging go beyond building links. It can help build relationships, drive your social media influence, and even improve your writing and strategies.
Only 22% of companies are happy with their current conversion rates.