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The Ultimate Blog Post Checklist for SEO

blog post checklist

The Ultimate Blog Post Checklist for SEO

Considering that the average internet user will likely only spend a few seconds on your page, you’ll need to reel them in fast. A blog post checklist with the best professional online marketing advice would come in handy.

Below, you’ll read about seven handy rules to follow whenever setting up a webpage or publishing a blog. Your readers won’t wait long to dash off to another website, so you have to give it your all with every page.

Follow the tips on our blog post checklist to maximize your chances of retaining visitors and funneling some activity.

1.) Meta Description

The last point on our blog post checklist could easily be the most overlooked of all SEO tactics: the meta description.

The meta description is that tiny description under a page’s title when you perform an internet search. In that brief little window, you can optimize the content for keywords, give your readers new information, and fully describe the webpage.

These descriptions are typically cut down to only 160 characters when they show up on Google. That’s a small window to do a lot of work, but just like link building, there’s a subtle science to take advantage of here.

2.) Optimized Images

Did you think you would (or could) optimize your images for a higher search result ranking? It’s because optimizing images are so commonly overlooked that we’re including it on our blog post checklist.

When Google bots are crawling your website to determine its relevancy, they’re also looking at all the attachments and their names. Make use of image filenames by either including keywords or making them very descriptive.

Google bots can’t see the images on your page, but their filenames speak volumes about the relevancy of the content. Make sure, as well, that the images are not in a format or size that will slow down your page.

There’s a science behind optimizing images that will help you rank high, so it’s best to know as many ingredients as you can. Do your research to figure out how best to implement pictures throughout your content.

3.) Top SEO Keywords

In order for Google bots to show your website in search results, you have to use specific keywords and phrases throughout your content. And these can’t just be the most-searched keywords. They have to be relevant and bring results.

Research keywords that your target audience is likely to use when searching for your product or service. But you also have to be aware that some keywords are already over-saturated in large markets online.

Basically, there’s just a sweet spot you have to hit with your keywords that will make your content shine. Try using keyword search tools like KWFinder and WordStream to determine your best options.

Determine keywords ahead of time so that you can build your content successfully around them.

4.) Eye-Catching H1 Titles

H1 titles, or the biggest headings, give a nice title to the whole page and allow the Google bots to quickly see what your webpage is about. Obviously, then, you have to come up with a page title that is eye-catching, relevant, and indicative.

Make sure to use relevant keywords when you can in the title without sounding unnatural or forced (Google can pick up on that quickly). The H1 has a bigger job than most people realize for rankings, so don’t overlook page titles.

5.) Useful, Relevant Content

Your keywords could be knockouts as far as how often they’re searched, but the content they appear in has to be relevant and useful. The Google bots crawling the web are getting better at recognizing fluff and punishing poor content.

How? Lower rankings, by casting your website to a results page customers will never bother to look.

To avoid that, make sure that every blog or webpage gives customers clean copy and something useful to take with them. It could be something instructional or maybe a fact page; it could be as simple as the home page or contact copy.

The key here is to have enough words on the page (without too many) that give specific detail to help out a customer in need. Google wants to see that you’re a reliable resource as well as a product or service retailer.

Pay attention to grammar, invest in resourceful content, and make sure your copy speaks volumes for your individual company.

Sounds like a lot, right? When you’re competing against thousands of other companies, you’ve got to stand out.

And that’s why a professional blog writing service is essential for success.

6.) Optimized Subheadings

Similar to the H1 titles, the other headings (H2, H3, H4, H5, H6) vary in size and boldness to emphasize certain points throughout the content. They’re also excellent ways to break up large portions of texts into sections.

This makes it a lot easier for customers and visitors to read the entirety of your content instead of skipping to a page with less text. Also, Google recognizes when you break up text and rewards you with better ranking.

Again, use your keywords throughout but don’t do any stuffing. Keep sections around 300 words and try not to exceed a 1% keyword density in your content.

7.) URLs and Link-Building Tactics

When you quote a statistic and link back to a source, you’re letting the reader know there is trusted, valuable information on the other end to be included. Link building and adding URLs to your content acts the same way.

Google will recognize that you’re including a link to another credible source and consider your site more credible. Strong stats and figures from other sources beef up your content as well as your ranking.

You can also buff up your site by doing a little internal link building. Link back to your own relevant pages to keep visitors around for as long as you can.

Implement This Blog Post Checklist for Real Results

Although there are no direct guidelines set down by Google for rankings, we know how to optimize blog content through countless professional trials and error.

If you want to improve your chances of ranking higher in search results, it’s essential that you apply these proven methods to your blog.

And if you’re looking for other beneficial blog and SEO tips from the professionals, check out the Squawkia blog today!

Cary Byrd is the owner of Squawkia.com, a digital marketing company based in San Antonio, Texas. After founding eDrugSearch.com in 2007, Cary grew his website using Online Marketing and then went on to help other local businesses do the same with his Agency. ​Cary started Squawkia to help overwhelmed business owners focus on proven, yet affordable strategies that are easy to implement, have the lowest cost and give the highest impact.

3 Comments
  • Kylian Gibbs
    December 22, 2017 at 5:37 am

    Great article. Just to add up you should always add schema markup which is considered to be one of the latest ranking factor by Google, other than this, use a SSL certificate on your website which is also a bonus ranking factor because it not only protects your website from attacker but also it helps Google understand that your site cares for it users and Google loves sites which care for it users.

  • Nick
    January 16, 2018 at 10:36 am

    This is a good resource. H tags are often overlooked in blog posts, but they shouldn’t be. In addition to calling attention to a keyword phrase, it helps to break up the content for the reader.

  • Annie Geisslera
    February 26, 2018 at 4:44 am

    Thanks for sharing such a precise checklist!
    Speaking about top SEO keywords – I would recommend using “K-meta” keyword research tool.

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