Why Hire a Company That Offers Blog Writing Services?
It’s quickly becoming a commandment in business that Thou Shalt Blog.
There are good reasons for it, such as brand building and lead generation. Still, not every business owner meets this commandment with a smile. Some find the thought of coming up with things to write about every week daunting. Some worry that they can’t make the blog posts interesting. Some don’t like writing.
If this is your story, a blog writing service offers a solution and some benefits. Let’s jump in and look at some of those benefits.
A Blog Writing Service Offers Consistency
It’s not enough to throw up a blog post every few months. Successful blogs deliver content consistently.
Think of it like watching your favorite TV show. You tune in because you like it, but you also know when episodes air.
Let’s say episodes aired at different times and on different days, with weeks or months between them. Would you keep watching or find a new show?
Blog readers feel the same way. If you post on a predictable schedule, it builds your audience and their trust in you. That audience becomes your customers.
A blog writing service delivers content to you on the schedule you need it. That keeps your blog consistent and your audience engaged.
You Get Expert Writers
As many business owners learn, expertise doesn’t always translate into good writing. Experts often assume audiences know things or use a lot of industry jargon. This leaves readers puzzled or even annoyed.
Good writing, like good cooking, is a combination of skills, experience, and intuition. Outsourcing your blogs gets you access to experts in writing.
They know how to convert complex information into something readers will understand. They also understand the finer points of pacing and style that makes a blog post compelling.
Frees Up Your Time
You’re busy as a business owner. Odds are good that you already work more than full-time hours week to week. Now the business world tells you that you need to write blog posts.
Writing a basic 500-word blog post takes most people an hour or two. Longer posts can take two or three times that long after planning and research.
The idea of spending four hours in a busy week writing a blog post frustrates business owners. Even if they see the need, it’s time they lose from running their business.
A blog writing service frees up that time.
Maintaining a blog is hard work and leeches time out of your week. If you don’t enjoy or excel at writing, it’s often an exercise in pain.
A blog writing service solves a lot of problems.
You get access to people who do excel at and enjoy writing. It frees up your time for running the business. Your blog gets consistent fresh content, which builds your audience and customer base.
Squawkia offers an all-in-one SEO marketing package, which includes top-tier blog writing. For more information on our SEO services or to get started, contact us today.