What You Need To Know About The Google Updates of 2017
Google is your window of opportunity to bring in more traffic to your website. If you abuse or misuse it, then you risk getting a penalty.
Search engines present a love-hate relationship for marketers and business owners. When you play your cards right, it can draw in targeted traffic and boost conversions. However, if you slip up, you can turn out like the webmasters who lost their rank overnight.
This happened because Google decided to roll out major updates to its algorithm. And the Google updates of 2017 are just as impactful.
If you’re not staying abreast of the latest changes in Google’s algorithm, then you risk your traffic coming up short. In this guide, we’ll go over some of the updates we saw this year and how to capitalize on them.
The Hummingbird Update
This first rolled out back in 2013. It consists of over 200 ranking factors that determine a website’s ranking. The latest and greatest change made to this update was geared towards mobile marketing.
Thanks to the steady increase of mobile device usage, Google has its eyes set on offering content that’s precise and fast. If your site is anything but, then expect to drop in the search rankings.
One way to take advantage of the changes is to:
- Use long-tail keywords
- Avoid keyword stuffing
- Focus on providing Knowledge Graph facts for enhanced visibility in the SERPs
The Penguin Update
Another one of the Google updates of 2017 worth mentioning is Penguin. This first rolled out in 2012 and focused heavily on penalizing content using black hat SEO techniques. For example, using negative link building methods.
Make sure you’re building your backlink profile within Google’s guidelines. For instance, guest post for relevant websites and include a link pointing back to your own blog.
Here are some more tips:
- Avoid using the same keyword on multiple pages
- Don’t use auto-generated content
- Never publish pages with just one or two paragraphs of text
- Avoid scraped content
- Focus on creating new content
- Be wary of using affiliate ads and links
- Avoid using too many outbound links containing keywords
The Pigeon Update
With this update, the focus was all about boosting the value of local search results. This included the implementation of distance and location tracking. Google Maps plays a big role in this update, providing searchers with better results based on their location.
To make the most out of this update, you should focus on:
- Creating strong domains
- Not over-optimizing your site
- Using location-based keywords
Now, these are just some of the Google updates of 2017. The search engine giant is consistently rolling out updates, which means you need to stay on your toes.
How to Stay Abreast of the Google Updates of 2017 & Beyond
Unless you have the time and skill to consistently research and re-analyze your SEO strategy, your best bet is to work with an SEO expert.
In doing so, you can ensure your content and website are always properly optimized. This will, in turn, reduce your chances of getting a penalty.
At Squawkia, we offer a variety of services that can help boost your traffic and conversions. Our services include local SEO, blog writing, link building, guest post writing and fully managed SEO services.
Contact us today to see how we can ensure your SEO strategy stays within the ever-changing guidelines of Google.