Why There’s No Such Thing as Guaranteed SEO and What You Can Do About It
If you’ve ever researched SEO with the hopes of implementing the strategies on your own website, you’ve probably seen lots of promising statistics.
Maybe you heard that content marketing can result in a 2000 percent increase in traffic. Or that 70 percent of the links that get clicked on search engines are organic results, rather than paid.
These statistics can be great motivation to kick your web strategy into high gear. But they can also be misleading.
That’s because guaranteed SEO success doesn’t exist, despite all of the promising statistics.
Luckily, there are ways to help increase your site’s likelihood of making it to the top ranks of search engines.
Keep reading to learn how. We’re breaking down why guaranteed SEO doesn’t exist, and how you can help improve your website’s ranking through hard work and the right strategies.
Why There’s No Such Thing As Guaranteed SEO
One of the biggest misconceptions about SEO is that it is a solution for boosting a site’s ranking on search engines. In reality, SEO is a process.
The reasons why guaranteed SEO doesn’t exist is because even if you implement the process in the exact same way as another website, you may not enjoy the same results.
The variables that affect the success of SEO vary. To start, while you are implementing SEO on your website, focusing on certain keywords, your competitors may be doing the same. If they are creating more content, or if they have a headstart on you, your own ranking will suffer.
Additionally, some keywords are already more oversaturated than others.
Another reason why guaranteed SEO doesn’t exist is that keywords themselves are part strategy, part guessing game. Sometimes a keyword that should make sense and work for your website doesn’t.
Figuring out the right keywords takes a lot of time and work. Even after time and effort, there’s no guarantee that your keywords will be successful.
Don’t let the lack of guaranteed success keep you from giving SEO strategies a try. After all, SEO has proven to be more successful than paid advertising at boosting traffic and increasing leads and sales.
You just need to know the steps that it takes to help to optimize your way to the top.
How You Can Work Your Way to the Top
Implementing SEO strategies and working your way to the top is possible, even if guaranteed SEO success doesn’t exist. Here are a few tips to help increase your chances of success.
Don’t Expect Overnight Results
Before you start working on your website’s SEO strategies, it’s important to get into the right mindset. This includes accepting the fact that results are guaranteed, and even if you do enjoy them, it won’t happen overnight.
You need to be ready to commit to a lot of work to help your SEO strategies succeed. You’ll have to create tons of content, tweak your strategies, and continue investing in help if you choose to you use.
Even after you rise to the top ranks of a search engine, the work won’t be over. Maintaining your top ranking will require continuing the same successful SEO strategies.
Don’t Fall for the Gimmicks
Investing in help with your SEO strategies is a great idea. Falling for all of the online gimmicks isn’t.
If you do an online search for content marketers and SEO experts, it’ll turn up plenty of flashy ads and promises. Companies will swear to you that they can help you land the top spot on Google, increase leads by 1000 percent, and more.
But now that you know why guaranteed SEO success doesn’t exist, you can be prepared to ignore these promises.
Instead, it’s important to look for help from companies that don’t try to sell big, guaranteed results, and who are ready and willing to put in the work it takes to help your website succeed.
Look for professional SEO services that have completed multiple successful campaigns. Ask about their strategies, and look for the ones who provide everything from local SEO, to blog writing, to keyword research.
Choose Quality Over Quantity
Another pitfall of many SEO campaigns is that they focus on quantity, rather than quality.
Website owners learn about keywords, and then automatically think that they’ll improve their site’s ranking by packing in as many of those keywords as possible.
But Google is aware of this tactic and has measures in its algorithm that are designed to keep these sites from ranking well.
Even if you do get past Google’s algorithms, low-quality content won’t do your business any good. Simply getting customers to your site isn’t enough. You also need to keep them there.
High-quality content will help with this. Customers will like that they read, find it useful, and want to buy your product or service, or at least visit your site again.
Trial and Error
If you want a successful SEO strategy, you’re going to need to be willing to try out tactics and toss them out when they don’t work.
For instance, if you sink months into trying certain keywords only to find that they aren’t working, you must be willing to try out new ones and basically start fresh.
While this can be frustrating, continuing to sink time and effort into tactics that aren’t working is never going to result in success.
Getting help from professional SEO services can help reduce the risk of this type of blunder. They’ll be better able to help you choose the right keywords right from the start.
Start Improving Your SEO Strategies the Right Way
If you’re ready to move past the gimmicks and the promise of guaranteed SEO success, it’s time to find the right SEO services for your website.
Avoid the companies that make big promises, and focus instead on finding quality, experience, and knowledge of SEO, search engines, and content marketing strategies.
Now that you know what to look for and what to avoid, contact us today to see what sets us apart from other SEO services.
We’ll help you build a strong foundation of SEO strategies, test keywords, and tactic and stop at nothing to raise your site’s ranking the right way.