Hire a Blogger vs. Writing Your Own Blogs
Perhaps you’re looking to start a blog on your company’s website to help it rank better on search engines and to make it more authoritative in your company’s field.
If so, you’ve got two choices; you can either write your blog on your own, or you can hire in a professional blogger. Each of these choices has its benefits, but each also has its drawbacks.
So what should you do: hire a blogger or write your own blogs?
Let’s discuss the pros and cons of both.
Write Your Own Blog
When you write your own blog, you possess complete control over the blog. However, writing your own blog isn’t all rainbows and unicorns. There are several negatives of writing your own blog that might make you want to hand the responsibility off to someone else.
The best part about writing your own blog is, almost inarguably, that it costs close to no money. All you have to do is sit in front of your computer, open your content management system, and type to your heart’s content.
It’s rare that you ever have to spend money to write your own blog.
2. Use Your Own Voice
Another great thing about writing your own blog is that it will have your own, individual voice. If you want your blog to sound fun and laid back, you can write in a style that will ensure that.
If you hire in a blogger, he or she might not be able to truly capture your writing style.
3. Expert Knowledge of Your Subject
One thing you can be sure of when writing your own blog is that it will contain information based on your specific expertise.
Depending on what your field of expertise is, you might not be able to secure a blogger who can accomplish this task.
1. It’s Time Consuming
Though you’ll save money by writing your own blog, you’ll also lose valuable time. A lot goes into writing a blog, from coming up with topics, to formatting it, to optimizing it for SEO, to editing it, and more.
It’s a lot more time consuming than you may realize.
2. You Might Run Out of Ideas
One of the challenges of writing your own blog is consistently coming up with relevant topics.
As a business owner, you’ve got a lot to focus on. Whipping up intriguing topics for your blog isn’t always at the top of your list of priorities.
3. Lack of SEO Know-How
Delivering relevant and intriguing information in your blog is only half of the battle. If you want your blog to be discovered in search engines, there are a number of SEO tactics which you must use.
Professional bloggers are very familiar with these tactics and know how to deliver the goods.
4. It’s Difficult to Update on the Regular
So many business owners who write their own blogs start out terrifically, delivering relevant information on a consistent basis. The problem is that, after a few months, they get burnt out and give up on the blog completely.
By handing your blog off to a professional, you don’t have to worry about this problem.
Hire a Blogger
While writing your own blogs allows you to maximize your control and writing voice, it pales in comparison to hiring a blogger for a number of different reasons.
1. Frees You Up to Handle Other Tasks
As a business owner, you’ve got tons of responsibilities to tend to. With all of these responsibilities, it’s difficult to make a blog one of your priorities.
But for a professional blogger, your blog will be the priority. The blogger will deliver the goods because his or her reputation and business is at stake.
Any blog writing service worth its salt knows that consistency is key to maintaining a great blog. A blog that posts regularly is not only seen as an authority by its readers but by search engines as well.
If you hire a blogger, you are essentially ensuring that your blog is updated consistently.
3. SEO Expertise
Backlinks. Keywords. Metadata. These are all vital to the SEO success of a blog. If you don’t know how to use them adequately, your blog will not be discovered on search engines.
If you hire a blogger, you won’t have to worry about SEO at all. He or she will have all the knowledge required.
4. Quality Control and Editing
When writing your own blog, there is a tendency to overlook the grammatical mistakes that you make.
Professional bloggers, on the other hand, are dedicated to ensuring that the blogs they write are error-free. They know that error-ridden blog posts will result in them losing business, so they give priority to editing and quality control.
5. Endless Blog Topics
Professional bloggers are well-versed in the process of coming up with blog topics. Because of this, they are always at the ready with a new topic for your blog.
When writing a blog on your own, you have to rely on yourself, and only yourself to devise new topics.
1. More Expensive
The most obvious con when your hire a blogger is that you’ll have to pay more money than you would if you wrote it yourself.
You have to look at it as an investment. Blogs are essentially forms of advertisement. They bring in business for your company. Paying a blogger is a lot like paying for a billboard in the digital age.
2. Lack of Control
Handing your blog off to someone else will result in a loss of control over the blog.
It can be difficult to find a blogger who delivers your voice and ideas in the same manner that you would. However, it’s far from impossible. Professional bloggers are adept at researching your topic so that they can deliver you exactly what you’re looking for.
Hire a Blogger for Your Business
Are you looking to hand the responsibility of writing your blog off to someone else? If you’re looking to hire a blogger, we here at Squawkia are just who you’re looking for.
We possess extensive knowledge in internet marketing, and will provide you with blog posts that are not only rich and intriguing, but optimized for SEO purposes.
Contact us to get started today!