The 7 Best Link Building Experts’ Tips For Beginners
SEO (search engine optimization) has become a gold standard in web design principles. To optimize your website for high search engine results, you must include certain elements in your website. One of those elements is the use of links.
“Link building” is the practice of including links in your website’s content. Search engine algorithms scan those links, use them to determine a given site’s credibility, and rank the site accordingly. However, link building experts say some website developers aren’t building links correctly.
Link Building Gone Wrong
Back in the early days of digital marketing, SEO was a simple form to master. Link building entailed linking to any website and using any phrase to link that website, even if the content didn’t correlate.
Website developers can’t do that anymore. In response to the rise of spam and black hat SEO tactics, search engine developers have enhanced their engines’ algorithms. Now any site that features those tactics, including poor link building, is ranked lower than those featuring effective link building.
The Top 7 Link Building Tips, Provided by Link Building Experts
Many SEO beginners are also business owners looking to make their mark in the digital marketing world. As newbies, they’re bound to make mistakes when it comes to building quality SEO.
Excellent link building is something of an art now. To master the art of link building, check out seven hot tips provided by link building experts below.
1.) Aim For Quality Links
When finding links to include in your content, look for links to relevant content.
For example, let’s say your website sells stainless steel culinary. A great link would address the benefits of using stainless steel.
However, stainless steel is used in a variety of other industries besides the culinary arts. Many factories manufacture doors and other construction parts out of stainless steel.
As such, you should steer clear of websites that talk about stainless steel in construction and other unrelated industries. Stick to content about stainless steel in the kitchen or stainless steel in general.
Sticking to relevant content makes you trustworthy in visitors’ eyes. It shows you care about what you include on your website. Visitors will never have to question any of your site’s links before clicking on them.
Additionally, you should shoot for credible links. Few will question content posted on the likes of National Geographic, the Discovery Channel, and other well-known information sources. Shooting for links to such sources also bolsters your website’s credibility.
2.) Include Multiple Types of Links
Effective link building calls for including two types of links: external and internal.
External links, of course, go to third-party sites such as the information sources mentioned above.
Internal links go elsewhere on your site. They are a chance not only to bolster your link building but also to establish your own credibility. Setting links to your content near links to credible information sources makes you trustworthy in leads’ eyes.
Including internal links also increases engagement with your older content.
3.) Use Information-Based Links, Not Sales-Based Links
Website visitors hate looking for information only to find sales pitches.
When finding links, avoid sites that actively make a sales pitch. Sites that try to sell something will include an invitation to click on a link to make a purchase. They may also sneakily feature a comparison chart of different products and include links to one or more products.
This rule means that links to Amazon product pages are out, even though they contain excellent product information.
Including sales-based links has a few different repercussions. It gives the impression that you care about sales, not quality content. In return, that impression hurts your credibility.
4.) Incorporate Anchor Text Naturally
Anchor text is a keyword incorporated for the sole purpose of linking to an external source. The idea behind including anchor text is to build a relationship between your website and the external source.
Optimizing anchor text is part of any effective SEO campaign. When you and the external source build that relationship, you enter a mutual agreement to include external links to each other. Essentially, you both agree to help one another build credibility and search engine rankings.
Including anchor text can backfire, though. Many times, web developers opt to incorporate the anchor text in unnatural, forced ways.
Thanks to poor implementation, potential leads can sniff out the strategy. When the strategy is obvious, both you and the external source lose credibility in the leads’ eyes.
5.) Prioritize Your Content
You could include a dozen effective links, but they won’t matter if your content is low-quality.
Although link building is the name of the game, link building experts recommend focusing on creating quality content.
After all, the reason why leads want to visit those links is your content. If your content is low-quality, leads won’t bother with your links because they will assume they are low-quality as well.
6.) Know Your Target Audience
An all-important rule of efficient SEO is knowing your target audience. After all, your target audience is for whom you tailor your content.
But did you know that you should tailor your links with your target audience in mind as well?
Your target audience is invested in your content, which includes your links. To make the most lead conversions, you should include links relevant not just to the content but to your audience as well.
For example, let’s say you operate a website that sells men’s health products. As such, your target audience is men. It wouldn’t make sense to link to a website about women’s health, even though content about exercise and dieting may still apply.
7.) Promote Your Content
Efficient link building for your brand doesn’t take place on your site alone. It takes place on other sites as well.
Many beginners assume an excellent piece of content will automatically garner links back to it. This belief is false.
The Internet is a limitless plain on which new content appears every day. Often, great content is lost thanks to a lack of promotion.
You can promote links to your content by actively sending it out. Include links to new content via a monthly newsletter. When the content goes live, immediately share it on Facebook and Twitter with the appropriate hashtags.
Sharing content on social media allows you the opportunity to tag your external sources. When they see you’ve linked to their sites, they may just honor you with a link to your site in their next piece of content.
Need More Tips? Reach Out To Us!
We at Squawkia know how essential link building is when it comes to devising a winning SEO strategy. Our link building experts are happy to help businesses learn how to build links quickly and effectively.
For additional tips and tricks to build effective links, feel free to contact us.
How did your last link building campaign go? Let us know in the comments!