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The Squawkia Link Building Strategy

link building strategy

The Squawkia Link Building Strategy

At Squawkia, we have researched and analyzed the structure of content that goes viral on its own extensively.

Why? Because this is what Google wants to see – high-quality content that goes viral and attracts links. After gaining a full understanding of how this happens, we have developed a system to mimic this path of viral content.

We have full control of making our clients content go viral!

What does this mean for you? Using our link building strategy, you will get faster rankings in a safe and controlled environment. We will funnel links through all the properties that make Google happy while maintaining a naturally occurring link structure.

There are two major things going on when content goes viral. Here’s how it works:

1.) The Link Authority: Authority Module

First of all, you must have Link Authority if you want to rank high. We will build your link authority by creating top-level mini-authority properties. These properties will link back to your site from blogging sites like BlogSpot, Tumblr, and WordPress, which all have high authority.

These top-level properties are just the beginning of our plan, but a vital one! They contain original, compelling articles, pictures and videos that we want to ooze with relevance and quality for your topic.

Next, using our fool-proof system, we make them go viral!

You see, when a site with authority posts something, almost instantly other sites begin to respond and link back to this new post. We simulate this process by creating a viral link structure. This structure pushes link juice up through three different layers. These optimized, mini-authority properties funnel authority back to your sites.

The Squawkia Authority Module Includes:

  • Top level properties such as BlogSpot, Tumblr, and WordPress
  • Supporting Profile Links
  • Supporting Web 2.0s
  • Supporting Bookmarks

You can choose the number of links you’ll get for each of the layers through the package you select.

2.) The Link Volume: Volume Module

After we’ve established your Link Authority, we’ll tackle the Link Volume. Link volume is the syndication of articles from hundreds of different sites.
How does this work? We will slow-drip the content from their original sites to our own network for PR sites for about three weeks. As we slow-drip the articles, we begin to build a steady link velocity. What this means for you is that over a long period of time you will receive a natural flow of links.

Additional Link Building Features

Because link building requires such attention to detail, our highly efficient process includes literally all the features you need for success. These include:

Top-Level Automatic Diversity

If you choose to order multiple packages for the same URL, you will automatically receive new top-level domains for your next order. We want you to get the most bang for your buck, which means increased diversity. So, if your first order includes BlogSpot, Tumblr, or WordPress, your next order will automatically use new properties such as Webs, Blogster, or LiveJournal.


Because we mimic the process that occurs when content goes viral on its own, we want to maximize the occurrence of links coming to your site naturally. And that is where co-citations come in. Co-citations are links to other high-authority sources that are not competing with you.
You have the option to activate our co-citation feature on your Squawkia order. If you choose to do so, as we build links back to your site, we will include one to a high authority domain that is non-competing. This diversifies your outbound links plus it helps to eliminate your footprint.

Keyword Diversity

With keyword diversity, you can choose your level of optimization. Depending on the Squawkia package that you choose, you can input up to 15 different keyword phrases when you submit your inputs.

And if you feel like you are over-optimized, you can even submit all naked anchors – again, your package is custom-tailored to your needs.

Naked anchors (like http://www.yoursite.com) can help you to avoid Penguin penalties. So, we highly recommend that our customers keep exact-match anchors to a low profile percentage and utilize things such as naked anchors, long tails, and brand terms for a more natural anchor profile.

We will completely randomize the text in the underlying links of our structure that rise to the top level properties.

Please know it takes links an average of 10 weeks to take effect, so please be patient and know that we’re working hard on your link building strategy and campaign!

Cary Byrd is the owner of Squawkia.com, a digital marketing company based in San Antonio, Texas. After founding eDrugSearch.com in 2007, Cary grew his website using Online Marketing and then went on to help other local businesses do the same with his Agency. ​Cary started Squawkia to help overwhelmed business owners focus on proven, yet affordable strategies that are easy to implement, have the lowest cost and give the highest impact.

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