How To Develop An SEO For Mobile Apps Strategy
It’s pretty much impossible to go anywhere without seeing someone on their cell phone. Research suggests that we look at our phones 85 times per day, and spend up to five hours per day on our devices.
For mobile developers, this is a bit of a Catch 22. On one hand, it’s great that there’s already a built-in audience, ready to receive what you release. But on the other, it means that you’re facing a ton of competition.
In fact, there are around 5 million apps between Google and Apple’s respective stores.
You’re going to need a pretty good strategy to reach your audience, and we’re here to help. Here’s everything you need to know about SEO for mobile apps.
Research Successful Strategies
You could have a world-changing app, but without marketing prowess, no one will see it. In order to succeed, you’ll have to first learn from the triumphs and failures of others.
Come up with a list of your three favorite apps, and analyze the marketing for each app. What do they have in common? What makes them different?
Really dig deep and study these apps. The more you understand the thought process behind their SEO solutions, the more well-rounded a developer you’ll be.
Be Original With Your SEO For Mobile Apps
One of the most successful games on the globe is Clash of Clans. It’s had hugely successful SuperBowl advertising spots and is one of the most downloaded apps of all time.
Naturally, every app developer and their mother decided to jump on the bandwagon. The result is a bit staggering, to say the least.
Take a moment to grab your phone and type in ‘Clash of’ and hit enter. Now browse through all of the results.
You’ll likely notice two major similarities. First, nearly all these apps have used the Clash of Clans name in some capacity. Next, the images are all quite similar.
Is this brilliant or harmful?
A bit of both. In the SEO world, one of the biggest offenses a site can commit is posting scraped content. Scraped content is content that comes from another site and is posted as your own work.
If it sounds like plagiarism, that’s because it is. And make no mistake, Google tends to find out about these things. The result is a massive ding to a site’s credibility and a potential de-indexing.
The point is originality matters. Don’t be like the people piggybacking off of Clash of Clans. It’s okay to use bits of popular keywords, but no one likes a copycat.
Make It Usable
This final tip comes directly from the web development world. Both your website and your app should be intuitive to use.
SEO for mobile apps doesn’t stop in the app store, after all. Google loves sites that make things easy for the user, so make sure you have a friendly UI.
As for the app itself, it all comes down to reviews. The easier to use an app is the higher likelihood of scoring a positive review. Make no mistake, these reviews matter.
In fact, these reviews may be more important than downloads, as they’ll aid overall SERP results.
Let’s Work Together
SEO for mobile apps isn’t exactly the easiest task in the world. It requires a lot of finesse and time that most businesses just don’t have.
That’s where we come in. We’d love to partner with your business to help generate some buzz for your hot new app!
Want to learn more? Get in touch with us today, we can’t wait to hear from you!