What Is Guest Posting and How Does it Help Your Blog?
When you are trying to grow your site’s SEO, it can be a real drag. The challenge of getting a website to link to yours could be tough if not for guest posting. What is guest posting?
Guest posting is perhaps the single easiest way to get quality sites to link to your website to improve your website ranking in Google. Guest posting is popular as for both writer and website owner it can be a win-win.
Understanding how guest posts can help your website is crucial to growing your blog, increasing your traffic and growing your reach as a blogger.
This article will go in-depth into understanding:
- What guest posting is
- How you can guest post effectively
- How guest posting will help your blog
Armed with this knowledge your blog will be hitting the top spot in no time.
First, What Is Guest Posting?
Guest posting is where you write an article for another website and in that article, you link back to your site. It’s understandable why so many people ask what is guest posting as guest posting is popular for many reasons.
It’s popular for the website owner because you are primarily writing a free piece of content for them and their readers, and all that’s required is a link back to that person’s website.
It’s popular for the person who is writing the article because getting a link to your website or ‘backlinking’ helps grow your websites ranking with Google. It’s one of the most fundamental aspects of SEO.
An analysis of over 1 million search results found that backlinks remain one of the most important factors for Google ranking.
Getting backlinks to your website can be challenging and for many guest posting is one of the best ways to get starting building quality links to your site.
How to Tell If a Site Is Worth Writing a Guest Post For
When considering whether you should write a guest post for a site, there are a few things to consider.
1.) Why Are You Writing the Guest Post in the First Place?
The aim should be either to improve SEO by building a backlink from an authority site and to also create organic reach by featuring on a site in the same industry as yourself where readers will organically come across to your site as a source of traffic.
2.) Does the Website Have Good Authority?
This question is important to understand. You could write hundreds of guest posts for hundreds of niche sites tomorrow, but if they have low domain authority, then Google will not change your ranking significantly.
If you have one guest post on the Huffington Post or CNN, Google classes these as very high domain authority sites, and Google will typically rank you higher. Link development is hard and that’s why guest posting will help you build domain authority.
How Does Domain Authority Work?
Domain authority is a search engine ranking score developed by websites like moz.com. The domain authority is their way of trying to predict how Google ranks sites.
Moz calculates domain authority by evaluating the linked root domains and number of total links into an easy to understand score system. This at a glance tells us how much influence a site has on SEO.
By understanding domain authority, you can decide which sites will benefit your own sites SEO, by targeting high authority sites. Google no longer gives us direct access to PageRank ratings, so we use domain authority to assess how strong an authority Google sees a site as.
Google released a Q&A by Andrew Lipattsev, a Senior Search Quality Strategist. He explained that some of the top ranking factors for a site were links and content.
By focusing on getting high-quality inbound links to your site (like in guest posts) and producing high-quality content, you will increase your website’s ranking.
How Do You Guest Post?
If you’ve stopped asking yourself the question ‘what is guest posting?’ And are now asking yourself ‘how do I start guest posting?’ You’re on the right track.
When it comes to writing guest posts the process is straightforward:
- Get the owner of the blog to open your email
- Read your email
- Say yes to your guest post
Sounds simple, right? The trick is not knowing what things you need to do; it’s how do you do those three things efficiently to land a guest post.
When it comes to the guest post content itself, the tactics are simple.
It’s usually recommended to focus on blogs in similar niches to your own, make sure your blog content is high quality and to create a piece of material that stands out from the crowd. If you reach out to someone who also asks the question, ‘what is guest posting?’ You can always refer them back to this article.
What Makes a Great Quality Guest Post?
Guest posting for smaller authority sites may be easy, but for higher authority sites, it can sometimes be trickier to get them to agree for you to produce content for the site.
With this in mind, I’ll stop you from asking what is guest posting and just get right to the explaining part of what makes a great quality guest post.
Find a Site That Interests You in Some Way
Let’s be honest here; chances are you aren’t going to be able to write a well thought out, thought-provoking piece of content about wheelbarrows and weeding if you have no interest in gardening.
If you want to write a truly incredible piece of content that the blog’s readers will love and share, find a site to guest post for that you have an interest in.
Find out How Long the Content Needs to Be
Speak to the site owner about the ideal length of content, the most shareable content can be upwards of 2500 words, but for organic search traffic, 2250-2500 words seem perfect.
Writing a post that long is going to take a fair amount of time, so may go a long way in helping convince the article owner to let you guest post.
Create a Catchy Title to Grab Their Attention
Headlines are the first thing your reader sees and is what makes them decide if they want to click your content. The same is true for the person you are pitching the guest post too.
Make sure to spend a decent amount of time crafting a high-quality title; you can even use a tool like Co-Schedule’s headline analyzer to craft the perfect headline.
How Guest Posting Benefits Your Blog
It’s important to understand not just what is guest posting, but also how it can benefit you and your blog. We have covered in the sections already about how guest posting can help to give you backlinks to your site, but what does that mean?
Guest Posting Gives You Backlinks
To go into a little more detail, backlinks are crucial for growing your blog’s SEO. SEO in it’s most basic explanation states that the more links that point to your site the higher you will rank.
Google has stated in the past that the higher a sites authority, the more it is a trusted source of information. Think of it like asking a friend for a recommendation.
In this example, we will use a low authority site as a stranger, and a high authority site as a trusted family member.
If you asked a stranger for a dinner recommendation, it would not be as trustworthy as a recommendation from a family member. Google uses the same logic when deciding on who to rank highly.
If a trusted website links to your content, that’s because your content must be high quality and Google uses this to rank you higher. The more high-quality backlinks you have on your site, the higher you will rank.
This is why many ask the question ‘what is guest posting?’ As it’s an easy way to build quality backlinks.
Guest Posting Can Give You Strong Customer Referrals
As well as boosting SEO, if you have guest posted on a site in a similar niche to yours, then the readers of that blog have a strong chance of coming over to your site and becoming regular members.
That’s why instead of asking ‘what is guest posting?’, you should be asking ‘how can I write a strong guest post that will benefit this blog’s readers?’.
By focusing on looking after their readers and providing high-quality content, you will help develop a sense of trust between you and that reader and this can lead to more readers and those customers recommending you to their friends and colleagues.
What Is Guest Posting? An Opportunity to Build Great SEO
There are a lot of fantastic link building tips available for free online, and also a lot of conflicting advice. One thing that is unanimous amongst bloggers, however, is how useful guest posting is for growing your blogs SEO.
No doubt before jumping in, you may have a lot of questions to ask an SEO-Specialist. If you don’t have experience writing guest posts or need support in undertaking a campaign reach out to us today for help.