Your SEO Agency: Why You Need a One Stop Shop
The world of digital marketing can be a little confusing if you don’t know what you’re doing.
Between understanding bounce rates and click-through data as well as the importance of responsive design and the user experience, there’s a lot to take in.
This is why most businesses leave these things up to out-sourced professionals who can handle such details. But, some make the mistake of hiring separate individuals instead of one firm.
Don’t be like those companies.
Here’s why you should hire one SEO agency to handle all your online marketing needs.
1.) Prevent Penalties
The last thing you want to happen to your SEO campaign is a penalty.
Google knows when people are trying to bend the rules, and its bots will flag foul play. This can create a problem you’ll be dealing with for a while, even if you were using SEO bad practices without knowing.
Thankfully, a trustworthy SEO agency can keep you from making such a big mistake.
This is a team you can count on to uphold industry standards.
To be sure, look for agencies with a proven track record of success as you make your choice of who to hire. Read client reviews and see if an agency has won any awards, too.
2.) Clean Up Previous Errors
Have you already experienced the burn of an SEO penalty?
Sometimes, this happens to businesses who hire black-hat SEO firms or fell for some sort of false SEO guarantee. Or, if you tried too hard to optimize certain SEO tools, a penalty might be a sign to balance out your content.
Either way, there’s still hope. You just need to find the right SEO agency to turn things around.
In such cases, the first thing these professionals will do is run audits to see just how bad your situation is.
Common audits include a site audit and a reputation audit.
A site audit is an in-depth look at how your SEO strategies are currently performing. It checks for things like keywords, link strategies, URLs, tags and meta descriptions, and more.
A reputation audit is a look at how your brand is perceived by users online. It checks reviews on your landing pages, social media accounts, and on engines like Google.
Audit feedback provides agencies with the insight to see which SEO strategies to focus on first.
3.) Establish an Integrated Approach
Whether an agency is working on improving your reviews or generating new copywriting for your website, it needs to understand the full picture.
SEO has many moving parts, and many tactics relate to one another.
These all work better when one SEO agency is handling them all at once. Although there’s not one standard to how it all works, it generally starts with something like this:
In addition to audits, an SEO agency will do a little bit of research on your competitors.
This helps a team understand what is trending in your industry and who they have to beat in rankings. It also serves as a source of inspiration to see which SEO tactics could work for you.
For example, if consumers are interacting with a competitor on one social media platform over others, it pays to know which is the most popular.
While an agency is looking through competitors’ performance, they are also making note of the keywords that keep coming up.
There is a more in-depth way to do keyword research, which is just one way everything intertwines. Matching the research with the popular industry language helps an agency decide what phrasing to use in your campaign.
It might be something as simple as “vegan recipes” versus “plant-based recipes”.
But, what doesn’t seem like much to you can be a big difference in SEO performance.
After gathering insights and data information, it’s time for an SEO agency to get to work.
When you have photographers, graphic designers, and copywriters all under one roof, the process goes much faster. You can trust these people will all be working with the same research to guide their production process.
Plus, they will all have established a clear set of goals together, or with the help of a project manager. Such direction simply doesn’t happen when you split your SEO services through different providers.
4.) Spread Your Reach
The more united your approach, the further it will go.
It all comes down to one thing: messaging.
When you have all parts of an SEO team working together, your brand’s voice is more consistent. This helps you spread your message effectively across many online platforms.
Your website is a home for many different landing pages.
Each one needs to be built with an SEO strategy in mind.
An agency knows how to do this using a mix of the following:
- local keywords
- photos and graphics
- a call to action (CTA)
- internal and external links
- long and short-tail keywords
It’s one thing to know your website needs all of these elements.
The real task is incorporating them in a way that sounds human. Agency employees know how to make your copy sound conversational, yet still get your point across in a professional manner.
A blog takes your website to the next level.
Many agencies will suggest this as a way to push new content, which further boosts your SEO efforts. Regular posts are a huge opportunity to keep using the elements you already have on your landing pages.
Over time, your blog becomes a hub of relevant industry information. It is loaded with keywords and photos for Google bots to pick up on. It also has internal links and CTAs to help users understand your product offering.
Social media further improves your reach and messaging beyond your website.
This is a platform you can’t afford to pass up on.
Because Instagram has more than 500 million users, Snapchat has 150 million active daily users, and over half of all digital marketers say Facebook is their most important platform.
In short, if you aren’t on social media, you’re missing out on many possible user interactions.
Time to Hire an SEO Agency
Although SEO can be a bit complicated, hiring an SEO agency doesn’t have to be.
Our team of professionals is full of talent and experience to get the results your digital marketing needs. Contact us today to talk about your solution opportunities.