Google Map Pack Ranking Factors

One of the most important Google Map Pack ranking factors is the existence of a Google My Business listing. Nearly every business in the Map Pack has a GMB listing, either created by the business owner or by Google. Google will use this information to determine how relevant a business is to the search term.

There are many factors that determine a business's position in the Map Pack. Among them are prominence and relevance. The higher the prominence of a business, the more likely it will be seen by a searcher. For example, if a person is searching for a hotel, the business that appears near the top of the map will likely appear above the other three listings. However, ranking high for a specific keyword is not enough. Discover more in this article.

Aside from the Domain Authority, Google also looks at the Google Business Profile, or NAP, for local SEO. This is important because it can help increase Domain Authority. Many small businesses in the professional services industry can benefit from showing up in directories for their industry. This can increase their confidence in their business, and this, in turn, increases their chances of being listed in the top three positions of the Map Pack.

Another important Google Maps ranking factor is organic traffic. The majority of consumers end up on your business's Maps listing after performing a keyword or discovery search. A discovery search is 84% more likely to end up on your Google Maps business listing than a search for your business name. The top three listings on the Maps page will also appear in the regular Google Search results. Because local intent is the primary reason for most searches, showing up in the "Local 3-Pack" can significantly increase your visibility. Browse the next article.

Another key local SEO factor is customer reviews. According to a BrightLocal study, 87% of consumers will read online reviews when researching a local business. While positive reviews have a huge impact on local SEO, negative reviews can negatively impact your Google ranking and the chances of appearing in Google Map Pack.

Google Map Pack also features three Google Business Profiles, with customer reviews and information about the business. A recent SEMrush study on the Local Pack found that businesses in the top three positions have higher average star ratings and more positive reviews than those in the bottom third. This means that a more positive image and presence on social media are important to improve your business's visibility and increase traffic.

Another important factor is to ensure that the information listed about your business is correct and accurate. Adding high-quality photos and a great description will help improve local search results. Lastly, ensuring your business is listed in the right primary category on Google Maps can help as well. These are just a few of the many Google Maps ranking factors that can make or break your local search rankings. It's important to consider all of these factors when optimizing for your local business.

There is a good amount of spam on Google Maps. This includes spammy business names, fake locations, and keyword stuffing. If you notice a listing that is not genuine, you can use the Google Business Redressal Complaint Form. To avoid being listed in spam listings, ensure that your profile is complete and correct. Comprehensive optimization of your Google My Business profile is essential for the best Google Maps ranking.