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A link building expert is an essential part of growing the online potential of your business. The best link building strategy will ensure your website gets a steady flow of visitors. Building links isn't as simple as it sounds, though. The strategies that worked last year are not guaranteed to work anymore. Search engines are changing their algorithm several times a year to ensure they produce the best search results. Using a link building specialist will ensure your...

The world of digital marketing can be a little confusing if you don't know what you're doing. Between understanding bounce rates and click-through data as well as the importance of responsive design and the user experience, there's a lot to take in. This is why most businesses leave these things up to out-sourced professionals who can handle such details. But, some make the mistake of hiring separate individuals instead of one firm. Don't be like those companies. Here's why you...

When you are trying to grow your site's SEO, it can be a real drag. The challenge of getting a website to link to yours could be tough if not for guest posting. What is guest posting? Guest posting is perhaps the single easiest way to get quality sites to link to your website to improve your website ranking in Google. Guest posting is popular as for both writer and website owner it can be a win-win. Understanding...

It's pretty much impossible to go anywhere without seeing someone on their cell phone. Research suggests that we look at our phones 85 times per day, and spend up to five hours per day on our devices. For mobile developers, this is a bit of a Catch 22. On one hand, it's great that there's already a built-in audience, ready to receive what you release. But on the other, it means that you're facing a ton of...

Let's say you're at a farmer's market, along with a few thousand of your closest friends. You have a great table set up, your goods are displayed, and you're offering a great deal. Yet people don't seem to be stopping by. Instead, they're heading to your neighbor's table. What gives? Imagine how frustrating the situation would be! But did you realize that's how the web operates? If you're not advertising, you're more or less invisible to your customer...

You spent all day crafting the best article you've ever written. Once you finished editing and sourcing images, you're ready to hit publish. Once you've hit that magic button, there are crickets. Day after day, there's barely a trickle of traffic. Sure, a few people read it but is that enough? You need more people to read that awesome article but how? You need what's called high authority backlinks. They're links from websites that are legit, popular, and reach...

Google is your window of opportunity to bring in more traffic to your website. If you abuse or misuse it, then you risk getting a penalty. Search engines present a love-hate relationship for marketers and business owners. When you play your cards right, it can draw in targeted traffic and boost conversions. However, if you slip up, you can turn out like the webmasters who lost their rank overnight. This happened because Google decided to roll out major...