5 Reasons Your Business Needs to Post to Facebook 2x a Day, Every Day
If you’re running a company, you’re probably aware of the many reasons why it should be featured on Facebook. One reason is that is Facebook is the biggest social media platform in existence. Another reason is that millions of people use it all the time.
How a business interacts with others on Facebook has a huge impact on its overall trajectory. If you don’t post the right things or post often enough, your business will miss out on the traffic it could be earning. The good news is that there are ways around this that can help you build a posting strategy that works best for your company and your life.
Here are some benefits why regular interaction on Facebook can be useful.
Why does it matter so much how much you interact on Facebook? This list below should give you a general idea:
- 66% of Facebook’s users are millennials
- Over 1.3 million things are shared every minute by people who use Facebook
- $2.5 billion in mobile advertising is generated on Facebook each quarter
- $1.4 million in revenue is generated every hour on Facebook
- There are over 500,000 likes a minute on Facebook
- Over 50,000 messages a minute are shared on Facebook
- 79% of Facebook users access it from their mobile devices than anyplace else
- Over 20,000 users are logged onto Facebook each second, amounting to over 11 million users every 18 minutes
Why It’s Important to Post Twice a Day on Facebook
With Facebook, there is a rule that everyone must follow – you must post at least twice a day. Why you might ask? Because it’s important for any business that has a large following to share posts twice a day in order to maximize clicks and increase overall engagement.
Here are the top 5 important reasons why posting twice each day on Facebook is not only important but effective:
1.) Posting Two Times a Day Makes a Huge Impact on Your Audience
There have been many changes over the years to Facebook’s algorithm. Posting twice a day ensures that you’re reaching all of your audience. If you only post once, you’re missing some audiences who aren’t on Facebook during certain times of the day.
Posting twice a day will reach everyone in your audience and make sure that everyone sees what your business has to offer, and it gives you an opportunity to share new material with others or reuse content.
2.) Posting Two Times a Day Keeps a Business Accountable
Anyone can lapse after they post on Facebook for a while, which is why it is very important to commit to posting twice a day. This keeps you on top of everything as well as accountable.
It’s even truer for brands that wish to create specific, solid outcomes for their products. It’s easier to do this when you post two times a day.
3.) Increased Engagement = Increased Sales
It’s very simple – the more engagement your business gets on Facebook, the more sales you’ll be able to make. To break it down simply:
- Increased sales mean more money for your company and for you
- More people will click on your posts if your blog experiences more reach
- More people will visit your blogs and your website if there’s more reach on your page
- Your page will have a higher ranking if more people engage on your page
These results are great, but if you don’t post regularly on Facebook, you will not ever be able to achieve them for yourself. You must spend significant amounts of time on your page so your customers will reward you with their interaction and engagement.
Bear in mind that your engagement on Facebook must be regular and routine. This is the most effective way to increase engagement and boost sales.
4.) Increased Referral Traffic
Out of all the social media platforms in existence, Facebook drives more referral traffic than anyplace else. Facebook outranks Twitter, YouTube, and Pinterest when it comes to keeping your brand in front of consumers as well as driving traffic.
One such example of this was in December of 2014 when Facebook drove 25% of the web’s overall referral traffic compared with only 31.24% referral traffic on other social sites. If you are still using a search engine for some of your referral traffic, the increase in social referrals could be extremely beneficial to your business.
Search traffic is constantly changing, which makes referral traffic via social media even more important in today’s landscape. The only way you can take full advantage of additional referral traffic is if you make frequent posts to your Facebook page.
5.) There Are Over 40 Million Active Facebook Pages for Small Business Owners
It may seem pointless to put your business out there on Facebook along with 40 million other pages, but in order to keep up with everyone else, it’s very important to put yourself out there nonetheless.
If you aren’t on Facebook along with the 40 million other businesses you are competing with, you’re likely going to miss out on conversions, sales, and traffic you could have had. Getting on Facebook pays because it will help you carve your niche and commit to regular posts, which will keep your audience attached and engaged.
The Case for Using and Posting on Facebook
Facebook is the most powerful marketing tool available and should be used as part of your company’s overall marketing campaign. You’re not using your company’s Facebook page to its full potential if you’re not posting to it twice a day.
Overall engagement with your customers will increase, your posts will reach your page’s entire audience instead of only part of it, your promotions, sales, and events will receive more attention, and your Facebook page will become a more exciting experience that will entice your customers to come back more often.
If you’re still having difficulty posting twice a day on Facebook, you should enlist the help of a professional agency that’s willing to work with you to make sure your platform is being managed properly and that your customers are getting everything they need.
Squawkia has a Done-For-You Facebook content creation and scheduling service that will power your Facebook page with custom marketing content that is branded with your logo. We schedule two posts a day every single day. We do the heavy lifting so you can focus more on being a doctor.
Contact us today or call 1 (877) 500-5787 if you need us to help — we have an affordable solution for you!