3 Ways a Professional SEO Audit Can Set Your Small Business Up for Success
One of the best ways to grow your business is by having an active online presence that is easily found in a quick search engine search.
Nowadays using SEO services and implementing strategies provided by them can be one of the most valuable investments you can make for your businesses success.
Before you get started with SEO strategies, having a professional SEO Audit done on your website can help you to pinpoint where your at and where your opportunities are.
Here are three of the ways that an SEO audit can help:
Branding & Content Evaluation
By having an SEO professional audit your website, they can give you honest advice on the execution of your brand’s intended message and the content on your site.
Your content should be helping to drive your business and if it’s not, an SEO audit will show that.
An SEO professional will be able to audit the current content on your website via both a user perspective and from a search engine standpoint.
Some of the things an SEO professional will analyze are:
- the amount of time people are staying on your pages
- if people are engaging with your content
- if you have issues like duplicate content (like page titles or keywords)
While your content is being analyzed, an SEO professional can also give you feedback on your branding and the consistency of the message on your website.
You should have a clear message of who your brand is, what you’re about, and where you’re headed to in the future.
You can take the findings from this portion of the audit to better create an SEO strategy that will help you drive traffic with branding and content.
Analyze Your Links & Keywords
One of the most relevant things to Google’s search engine algorithm is how relevant the links featured on your site are.
An SEO audit will be able to show you the strength of both your internal and externally linked sites.
You can also gain valuable insight about your keywords from a professional SEO audit of your website.
Gathering data about keywords will bring in high-value traffic from searches. Keyword data will also let you see where your brand ranks and help you push for better results.
Check Your Sites Accessibility
Your website won’t do your brand much good if it isn’t accessible, and there are a handful of things that can get in the way of accessibility.
Some of the most common problems with website accessibility are particularly slow load speeds on any pages and 404 errors.
You can use services like Google’s PageSpeed Insights to determine whether or not your website has problems with accessibility before or after an audit to maintain accessibility.
Improve Your Site With A Professional SEO Audit
It’s important to take the findings of an SEO audit on your website and use them to better the future of your site. Don’t focus too much on what’s wrong, and instead channel your energy into doing more of what’s right.
Keep your brand and your web presence growing by taking advantage of the services that SEO professionals offer.
Contact us for expert SEO services that will help you reach your goals!