Why Should You Hire an SEO Expert to Manage Your Site?
SEO is pretty much necessary for those who are planning on getting ahead in the world of online business.
It also takes a lot of time and effort to make sure that you get it right. Outsourcing your efforts might be the right thing to do.
Hiring an expert SEO company is costly, but it's also one of the most important decisions you'll make for your business.
If you're still on the fence, then read on and we'll show you why so many people choose to hire an expert rather than do it themselves.
SEO Takes Time
More than almost anything else involved with creating a website, search engine optimization takes a lot of time. The basics are easy enough to understand, but you'll need a lot of time to implement them.
Think about it, do you have time to manage all of the following:
- Link building
- Rich snippets
- Schema markup
- Keyword research
- Content management
- Regular updates to a blog
- On-page optimization
All of these add up to a lot of time for an already busy business owner. There's a reason why SEO agencies have been taking the small business world by storm.
For most people, the above list would require some research to even understand the whole process.
Having someone who already knows how to handle it will save you a lot of time in the short-term and the long-term.
So you'd have to do the research to understand SEO and then spend the time it takes in order to bring your plan into action. It's a lot of effort and your initial efforts as an amateur aren't likely to have the results you need.
SEO is Constantly Changing
In addition to taking time from your business, you also have to stay on top of the constant shifting of search engine algorithms.
More time and expertise is required to manage this than almost any other factor of SEO. It's no small potatoes, Google shifts rapidly and if a shift isn't handled properly, you can immediately lose pretty much all of your traffic.
Experts who want to keep their clients happy have to constantly monitor the changes which occur.
White hat SEO rarely loses all of their traffic entirely, but if you employ an expert who uses shady tactics you can end up in hot water really quickly.
Google updates its algorithm roughly 500 to 600 times a year. Most of these are minor but at their current pace they're also putting out tons of major changes each year as well.
Get It All in One Place
Getting all of your website management done in one place leads to better results.
Some site owners try to outsource their stuff all over the place. A couple of content writers, a web developer, and someone to handle link building.
An expert will be able to ensure that you have everything you need in one place. Doing so it simplifies your billing, makes your life easier, and keeps the efforts for ranking your site coordinated.
This coordination means better results for your page.
Even more important:
Using one company to handle everything means that they can modify your campaigns in real-time.
SEO campaigns require modifications from time to time. Perhaps a new competitor has emerged or maybe a major Google algorithm update has made part of your strategy invalid.
Getting everything handled by the same experts only gets better with time.
Keeping Eyes Out
It's in an SEO expert's best interests to keep an eye on the competition at all times.
After all, their job is to keep you as far up the front page as possible for as many keywords as possible.
Monitoring competition is time intensive and actually gets rather expensive when you start looking at the specialized tools required to ensure you get the most information.
And, of course, with an expert at the helm of the ship, you won't have to worry about enacting the strategy yourself.
Their Resources Are At Your Disposal
SEO gets expensive and requires networking.
Tools have monthly costs and only someone who really knows what they're doing is going to be able to get the most out of them. Some of these tools get prohibitively expensive for small businesses in a hurry.
Networking, particularly for link outreach, is another resource that you probably don't have at your beck and call. Through their in-built networks, an SEO agency can make sure that you get the backlinks you need without feeding the competition.
The diversity which can be put into your efforts through the additional resources professionals have at their disposal is pretty awesome.
And sure, you could build them yourself but who has time for that?
Put an SEO Expert at Your Back
Any way you look at things, the real advantage that you gain by utilizing an SEO expert is simple: they have the expertise you don't have.
SEO is a full-blown trade at this point. While some people can manage to rank a page or two as a hobby, there's a reason that SEO is such an enormous industry.
In any kind of marketing attempt, it's important to make sure that you've got someone who knows their stuff.
With SEO, an incomplete effort can actually end up hurting your rankings. Hiring someone who already has the skills and experience required is the obvious choice.
It's no different than hiring an expert in any other field.
If you're interested in making sure that your business really takes off then contact Squawkia, a premier San Antonio SEO company today and see what we can do for you.
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